Почему фотографам опасно конкурировать ценой Как и остальные соратники по сфере услуг, фотографы редко могут четко определить себестоимость своей трудовой деятельности. Особенно это касается тех, кого нанимают не на фиксированный промежуток времени. Сравните, например, работу свадебного фотографа и портретиста: в то время, как первый четко знает, сколько часов ему предстоит […]
Мы все хотим зарабатывать хорошо. Парадокс в том, что в попытках зарабатывать еще лучше, некоторые (не будем говорить, кто) снижают расценки на результаты собственного труда. Логика такого поведения проста: “у меня будет дешевле, чем у проклятых конкурентов, и все клиенты попрут ко мне толпами. Конкуренты разорятся, а я стану монополистом, […]
A couple of weeks ago I almost inadvertently became involved in an online conversation where I jokingly called people who claim to “like the rangefinder experience” liars. The reaction was swift and vigorously aggressive. It really got me thinking. This defensive reaction indicated that either I was wrong, or they […]
Дорогие друзья! Свершилось! После самого настоящего капитального ремонта, новый сайт школы открыт! Мы представляем вам онлайн-программу активного обучения с десятилетней историей подготовки высококлассных специалистов в художественной и коммерческой фотографии. Для вас – индивидуальная программа обучения с домашними заданиями специально составленными с учётом слабых мест каждого студента, постоянное общение с инструктором, […]
Dear friends! At last, after an extensive overhaul, the school web site is open. We are happy to present our active learning online program with a proven ten-year record. It is fun yet challenging one-to-one instruction featuring homework assignments that target every student’s personal problem areas. We identify our students’ […]
Of course, we all read photography text books, and I haven’t seen a photography textbook, which would not insist on using a tripod for night photography. There are several good reasons for that, and they all come down to handhold a camera below 1/30 of a second. Even with modern […]
Tango is beautiful. Elegant, classy and sensual. Also it is exceptionally difficult to photograph. If someone tells you that it is not, think twice before believing. First, dancers do not wait for you to take a picture. Second, they almost never turn both faces to you at the same time, […]
Carl Zeiss ZM lenses is an amazing phenomenon is photography: despite their excellent quality and ergonomics, most Leica M shooters do not even know about them. The main reason for their relatively low popularity, besides snobbish attitude of “those with the best glass in the world”, is that at any […]
Published: Detroit Free Press March 6th 2012 Yesterday I had, what our producer described, “a quick shoot”. This is a euphemism for a low-budget assignment. It also means that bringing studio lighting to a client would be an overkill. Well… Actually, in 2009 it would not be an overkill, because […]
It’s been my more or less firm opinion since I had Contax N Digital for my main digital SLR: even though formal resolution of a digital camera is important, there are factors that equally contribute to the resulting effective image quality. What I mean is, NORMAL PEOPLE never assess an image […]
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